How Corporate Philanthropy Benefits a Business

Most big businesses can attribute their success to the fact that they not only know what their target audience wants, but are able to provide it for them. Instead of only focusing on giving and expecting something in return, be it money or brand loyalty, businesses...

Addicted to Giving: How We Benefit Mentally From Donating to Charity

While it’s great to receive money, there’s also evidence that suggests it’s just as satisfying to give money to charities and those who are in need. While Lincoln Strategy Group realizes there might be times where money is tight and you aren’t able to give as much as...